Half a Loaf Blog

Who is Brand YOU?
“If you want to see change you have to see yourself” – Gandhi
The first question I ask of any professional that comes to see me is “How would you describe yourself as a person?” The next is “Would your friends see you in the same way?” It is very interesting how many people can’t answer that question, they describe themselves in their professional capacity, accountant, lawyer, project manager or in terms of the role they play in their personal life, e.g: husband, wife, father, mother. Questions like these are exploring if the person knows themself, if they have a good understanding of who they are, the list of characteristics that make them unique and what makes them tick.
It is interesting that the definition of Personality is “Mask”, so the next step in your career campaign is to look at yourself and answer the question “Who am I?”. We allow years of myths, superstitions and the limiting thoughts of “what others think of us”, to shape our thinking, influence our behaviours and limit our potential. Now is the time to look behind that mask and see your true self, compile the list of personal attributes that best describe YOU. A great way of starting this process is to do an online personality assessment or use the services of a trained professional.
The results of these profiles give you an insight into how you react to others or situations, your ideal working environment, how you like to be managed and what your ideal role is within a team situation.
Action: Write down the attributes that best describe you. Are you outgoing, introverted, ambitious, motivated, confident, generous, sensitive, perceptive, adaptive, responsible… the list is endless!
You have started to paint the picture and add colour to Brand YOU.
Next week we will explore how to go about assessing your skills and talent so that you can complete your own stock take of your skills and talents to answer the question “What can I do?”
For more information on Selling Brand YOU, see www.sellingbrandYOU.com.